News and Culture Feed to Revitalize Badpuppy's GayToday.com
August 5, 2008

San Francisco - After a three year hiatus, Badpuppy.com has relaunched their daily free news site, GayToday.com, with help from the experts atTheSword.com. Badpuppy.com and TheSword.com partnered to syndicate TheSword.com's original content onto GayToday.com via an RSS feed.

"The partnership with GayToday.com helps us expand The Sword audience while increasing the overall value of BadPuppy's site," said TheSword.com's Michael Stabile. "We're excited that our first fully syndicated feed is with Badpuppy, one of our oldest friends in the business,"

Despite nearly 75k weekly unique visitors, GayToday.com's operations closed in 2005 due to budget constraints and the subsequent death of then editor Jack Nichols. Realizing that the site could regain its former popularity with some help, Badpuppy.com marketing manager Lisa Turner worked out a partnership deal with TheSword.com's editor in chief Mike Stabile. The site is now up and running again with all the original content, video, pictures and opinions that have made TheSword.com take-off as a force in the blogosphere since its 2007 inception.

"We here at Badpuppy are thrilled to work hand in hand with Thesword.com in this venture," said Lisa Turner. "It lays the path for two great opportunities, with the first one being a means to breathe fresh life into our once very well known media website, "GayToday.com", making it once again a daily read for thousands of visitors and secondly, a new opportunity to work with friends we've known & respected within the industry for more than a decade."

Any parties interested in syndicating part or all of the Sword news feed, please contact Michael Stabile (michael@thesword.com) for more details.

About TheSword.com
TheSword.com is an online magazine covering the gay porn industry and the more sexually progressive aspects of gay culture. It launched in January 2008 as a non-hardcore, media-rich of shoot of hardcore gay video-on-demand site NakedSword.com. In addition to writing about gay porn culture, TheSword.com works with studios, stars and consumers to produce videos for and about the gay porn industry.

ABOUT NAKEDSWORD
NakedSword.com has been a top gay adult VOD provider since 1997. After a recent merger with AEBN in January 2007, it is now the largest gay VOD brand in the world reaching over 90 percent of the VOD market. NakedSword maintains exclusive partnerships with Falcon Entertainment, COLT Studio Group, Raging Stallion, and Titan Media, as well as close relationships with top studios like All Worlds Video, Hot House Entertainment, Dark Alley Media, Studio 2000, Pitbull Productions and over a hundred other studios. It pioneered online content delivery with the innovative Wet Palms gay porn soap opera (produced by Jet Set) and differentiates itself with original content like the award-winning Tim and Roma Show webcast and sites like GayPornBlog.com and TimandRomaBlog.com, as well as regular production of behind-the-scenes features for partner studios.

About GayToday.com
GayToday.com began as an indispensable resource for anyone interested in gay life in America. There is was nothing else like it on the Internet. Jack came to Gay Today in 1997 and brought with him a host of incredible writers such as, Raj Ayyar, Bill Berkowitz, Perry Brass, Paul D. Cain, Patricia Conklin, John Demetry, Corrine Hicks, Anita Lee, Robert N. Minor, Ph.D., Jesse Monteagudo, Rodger Streitmatter, Ph.D., Randolfe H. Wicker, and Rex Wockner. This group of writers and activists was given the latitude to discuss what ever they wanted and while sometimes racy and controversial their message was delivered to an average of 75,000 unique people weekly. In late 2004 Gay Today was retired due to several situations out of our control. But; like a Phoenix rising from the ashes, Gay Today is back with a new look and style featuring news courtesy of Thesword.com.

About Badpuppy.com
Badpuppy.com began as a dream of owner Bill Pinyon, having spent many years at NASA; he retired to fulfill his dream. In the early 1990's Badpuppy began as a BBS and launched as the first Gay adult membership website online on May 17, 1995. Badpuppy has grown to a staff of 20 employees, with most of them having been with the company for 10 years or more. The operation is staffed 3 shifts around the clock, offering technical and customer support 24/7, 365 days a year. The current network offers members access to over 500,000 pages of content, just on Badpuppy alone, including over 1,664 of their own original model photo sets, and videos, with 4 new models added each week, 20+ live feeds, 95 streaming video services and access to 70 additional websites that are hosted as a part of the Badpuppy Network.